Insights for owners who'd rather fix it than read about it
Short, practical pieces on AI search, phones, analytics and websites — the things we get asked about on walkthroughs. The full archive lives on mediapillars.com.
Why AI Assistants Recommend Some Local Businesses and Ignore Others2026-08-18 · 6 min read
What ChatGPT, Gemini and Google's AI Overviews actually look at before naming a plumber, a lawyer or a restaurant — and the five things that decide whether it's you.
ReadWhat a Missed Call Actually Costs a Contractor2026-07-30 · 4 min read
A back-of-the-envelope calculation every trade owner should do once, and the two cheap fixes that change the number.
ReadA Google Analytics 4 Checklist for Small Businesses2026-07-12 · 5 min read
The eight settings most small-business GA4 accounts are missing, in the order we fix them during an audit.
ReadWhy This Site Is Plain HTML (And Why Yours Probably Shouldn't Be)2026-08-30 · 5 min read
MediaPillars.us is a hand-built static site with no CMS, no page builder and almost no scripts. Here's what we learned building it and who it makes sense for.
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